Turning complex purchase flows into intuitive, high-converting experiences
I'm a New York-based Product Designer. Currently designing end-to-end buyflows at Spectrum, improving conversion and simplifying upgrade and purchase experiences across mobile and web.
Embrace Collaboration
Diverse perspectives and expertise lead to more innovative products
User Centricity
Focusing on user needs I ensure intuitive designs that solve real problems
Problem Solving
I identify user pain points and translate them into creative design solutions
Spectrum Buyflow
Converged two separate checkout flows — Internet and Mobile — into one adaptive page, improving conversion by 3%. Reduced form fields by 30% and solved 12 edge cases across prior debt, auto-pay, and SSN verification.
Spectrum Mobile
Redesigned the mobile device purchase flow — simplifying the upgrade vs. new line decision, streamlining plan selection, and reducing the path to checkout. Improved conversion by 22% by removing unnecessary steps and clarifying pricing at every stage.
Design As You Go
Delivered an IoT mobile tool tailored for smart home installers, streamlining the process of setting up and initiating new systems. Achieved a 40% reduction in setup and startup time compared to previous methods.
Natural Show
Created an evolutionary feature for smart home lighting in the Lutron App where artificial lights gracefully echo the rhythm of the sun — seamlessly blending nature's patterns with modern technology for a more natural living experience.
Lutron Residential
Performed generative and evaluative research on Luxury.Lutron.com aimed at enhancing the website's performance and user experience — identifying key usability issues and providing actionable recommendations.
Leva
Client project where my team and I delivered an MVP providing guidance for mothers at the beginning of their motherhood journey with a focus on lactation support — from tracking feeding sessions to expert-backed educational content.